If you have friends or family who live outside the country, there's a good chance you are familiar with WhatsApp
. The smartphone app sends text messages, audio and video anywhere in the world via the Internet - meaning costs are far lower than for international calls or texts. The service is so popular that it now has more than 1.5 billion monthly active users
worldwide, with 60 billion messages
sent every day.
More than 80 percent of smartphone users in Finland, Germany, Spain, Italy and Netherlands access the app at least once a month, according to eMarketer
, and it's a top messaging app
throughout Asia. Compared with the rest of the globe, the United States has been slow to adopt this messaging tool, but eMarketer still predicts WhatsApp will reach 25.6 million users
in the U.S. by 2021.
But it can also be a useful tool for event planners, particularly those marketing to international attendees. Savvy meeting professionals can use WhatsApp to drive registration, answer attendee questions, build a community and keep the conversation going after the event ends. Read the full story on NorthstarMeetingsGroup.com
for more tips, including the dos and don'ts of using WhatsApp to market your meetings.