As countless live events have had to be moved online and organizations have launched virtual programs to engage audiences unable to travel, it's left many planners asking themselves: How much should I be charging for this?
That was one of the key questions raised during "Pricing and Sponsorship for Virtual Events," part of 360 Live Media's Event Innovators Exchange
series of webcasts. Beth Surmont
, director of experience design for 360 Live Media, offered several answers to this question and outlined strategies for pricing and other monetary questions related to events. Read the full story on NorthstarMeetingsGroup.com
for four things to consider when pricing virtual events.