Using Cloud Storage for Meetings and Events

How cloud technology can take event management to the next level

What do cumulonimbus, stratus, and cirrus have in common? If you answered that they are all different types of clouds, you're right. And that's where the future of meetings is heading.

The increased focus on installing Wi-Fi in hotels, cafes, and everywhere else has led us to the next logical step: Cloud storage. You may be familiar with the concept. It is basically a remote, shared hard drive, accessible by many employees on the road or at events where they would rather use a smartphone or tablet instead of lugging around a laptop. A more advanced type of cloud computing is software-as-a-service, where actual programs are remotely, but for our purposes here, we focus on storage and file transfers.

You have likely heard of the almighty "cloud" at your workplace, in your personal life, or on TV. It has reached something of a tipping point and now seems that everywhere people have their heads in the cloud. I started using cloud storage in the fall of 2010, and while that really isn't that long ago, in the minds of the public, IT departments, and at most organizations, that is a lifetime.

At the time, many IT departments were skeptical about the idea of a public cloud. Let's take a step back and look at how this technology has come so far since then.

What Is Cloud Technology?
A cloud is essentially a lot of servers and server farms located in various places around the world, set to back up specific data. All your data lives in multiple places, so it can never be lost or deleted. For a fee, an individual or organization can claim a certain amount of storage space from these server farms which they would access through an internet connection. Part of the initial thought behind cloud networking was to help small business owners manage their networks more easily. Instead of buying all the equipment to run an entire network, along with the IT staff to manage it, the small business could buy network space from a cloud service and have a fully functioning network without the startup and upkeep expenditures, including a staff to manage and troubleshoot it.

Once this concept started making its way into the mainstream, the public started seeing the benefits of using the cloud to help manage information and processes from mobile devices. The only thing needed to access these servers is an internet connection. Since laptops, tablets and smartphones all have the capability to access the internet, they can all share information between devices and create their own little networks. Thus began the cloud boom of the mobile era.

Who Are the Main Players?
Cloud networking options have sprung up all over the place, but two have moved to the head of the class: Box.net and Dropbox. Both platforms operate on the same storage principle, but provide different features for users.

With Dropbox, you can create folders and share them with individuals. The same can be said of Box.net, but Dropbox takes it that extra mile by supporting comments for collaborators to stay up-to-date on the latest changes. You can also assign tasks so people know what they need to be working on. That can definitely help individuals who are located throughout the country stay on task as well as post comments about a shared document you all might be working on. Box.net also has a contacts feature that allows you to easily interact with people with whom you are collaborating.

Until the recent emergence of iCloud and Google Drive, Box.net and Dropbox were the two biggest players in the field, with other cloud services like SugarSync, Huddle, and others playing around the fringes. Google Drive threatens to upset the playing field for Dropbox and Box.net.

Google Drive works differently than Box.net and Dropbox because it has a built-in office management system that must be used, which takes away some of the flexibility.

iCloud syncs all Apple devices together but it differs from the other three because it only works with Apple products and apps that support iCloud. This service allows the user to sync documents through the cloud app regardless of where the document originated. It might seem like a slight distinction but it is an extremely important one when it comes to ease of use across platforms.

How Does This Relate to Meetings?
If you want to get rid of your binder, most believe that identifying a tablet of choice is the only step. But it is only the first consideration to be made. The other is deciding how you will share information between all your devices, colleagues, facilities, and supplier partners (i.e. selecting a cloud service). The cloud is what pulls the whole mobile approach together and makes it both possible and efficient.

Here are some things to consider when selecting a cloud service for you organization:

• The amount of free space the service offers.

• The ability to share folders and documents seamlessly with others on another platform.

• The ability to get a document on and off mobile devices and return it to the cloud after editing it.

• The ability to manage concurrency issues with multiple users.

• The ability to cache data onto devices to use while not in an area of internet connectivity.

Don't let these questions frighten you, but be aware that there is a lot that goes into selecting a cloud storage company and determining how to integrate it with your mobile hardware. So one needs an intimate understanding of both the mobile hardware as well as cloud networking to know how they will work together in tandem.