A Turning Point in Audience-Response Systems

Turning Technologies, which makes audience-response systems, has released a web application that allows meeting participants to reply to presenter questions via any Internet-connected device, including cell phones. The mobile connectivity aspect of the ResponseWare Web application enables remote attendees to respond, too.

ResponseWare Web does not require special software or firewall or port setting changes. The system supports nearly all Java-enabled web browsers and computer operating systems.

When used with TurningPoint, the company's interactive software for PowerPoint, ResponseWare Web immediately converts audience-response data into the kinds of polling slides typically presented to in-person audiences.

ResponseWare Web displays questions and answer choices. The application permits alphanumeric entry for single responses, multiple-choice responses, fill-in-the-blank questions, and essay questions via a cell phone-style input or a QWERTY keyboard. That ability widens polling design options and allows users to submit questions electronically.

"ResponseWare Web allows a much larger potential user base to [access our] TurningPoint technology," said Mike Broderick, Turning Technologies' chief executive, whose company is based in Youngstown, OH.

Companies and other organizations with remote locations or field representatives can immediately assess how well meeting participants comprehend new products, training materials, and company initiatives. They also easily can gather key information from remote participants deploying smart mobile devices, as well as laptop or desktop personal computers.

Turning Technologies provides all the hosting and web services necessary for a ResponseWare Web interactive polling session. Annual subscription rates range from $150 per month for up to 24 respondents at any one time, to $4,000 per month for up to 999 concurrent users. As a subscription service, ResponseWare Web is said to cost less than audience-response keypads.

For more information on ResponseWare Web or TurningPoint, go to www.turningtechnologies.com.

Originally published Nov. 10, 2008