by Sarah J.F. Braley | May 19, 2020
In her 30 years as an executive recruiter for the meetings industry, Dawn Penfold, founder and president of, has never experienced anything like what has happened to the industry this spring. "It's massive," says the former meeting planner, who saw hiring grind to a halt in March, along with an enormous wave of layoffs and furloughs. 

This is a real wake-up call for the Millennial generation, in particular, she notes, since the job market has been strong for their entire careers. "They could name their prices; there were more jobs than candidates. In three weeks that was turned around completely."

For job seekers, "the future is going to look different," Penfold says. "I consider everything that's this big like a hinge that takes us in a new direction." 

Read the full story on for her advice for what to do now to best prepare for a meetings industry job in the future.