The Rules of Attraction
When Vickie Kress was given a mandate to attract higher attendance at her client's annual software user conference, her solution was plain and simple:...
Tools of the Trade - 2005-04-01
Keep 'Em Clean
Co-sponsorships Gaining Bang For The Bucks
Some companies ¿ searching for more ways to stretch their marketing dollars ¿are taking sponsorship of marketing events to a higher level.
Do The Right Thing
In June 2002, Cynthia Cooper, an internal auditor at Clinton, MS-based telecommunications giant WorldCom, identified some accounting irregularities in...
Everyone Counts
Now we know. The attitudes of everyone in your organization not just your salespeople have an impact on your sales success. That's the conclusion of a...
Eyes on the Prize
It's got more stars than a meteor shower, more schmooze than a Washington fundraiser, and more champagne than the Trump nuptials. What is it? The Golden...
Eyes on the Prize - 2005-03-01
Behind the scenes at the 62nd annual Golden Globes
Future Watch: Bright Outlook for 2005
The global meetings industry will chart solid growth gains for the second consecutive year, according to FutureWatch 2005, the industry report compiled...