Whiskey A-Go-Go
File this under having our priorities in order: A bourbon festival once made the Department of Homeland Security's National Asset Database of potential...
New Study: Event Marketing Retrenches
Companies are devoting more than one-quarter of their marketing budgets to events, a slight decrease from last year, according to an annual report on...
3 Views You Can Use - 2006-09-27
To run more efficient meetings, take a page from the playbooks of Hewlett-Packard, Pfizer, and American Standard
How to Avoid a "Parktastrophe"
A lack of easy parking can drive away your attendees
How to Avoid a "Parktastrophe" - 2006-09-27
A lack of easy parking can drive away your attendees
Spirits of '76: A Planner Reenacts the Dethroning of French Wine
Peter Marks, wine master and event planner, reenacts the moment French wine was dethroned
Maximizing Trade Show ROI
What happens at the trade show is obviously important to the success of the host organization, but equally important is what happens after the show...
The Taste of Success
Getting the most out of a menu tasting