Why Meeting Planners Must Embrace Change (Video)

Gary Bradt, a speaker at Destination Caribbean 2016, discusses the importance of change in the meetings industry

gary bradt

Meeting planners should not just prepare for change, but cheerfully embrace it. That is one of the lessons discussed by Dr. Gary Bradt, a speaker, clinical psychologist, and leadership consultant, during his well-received presentation at this year's Destination Caribbean, which took place from August 21-24 at The Ritz-Carlton Aruba. 

In the talk, sponsored by The Goodman Speakers Bureau, Bradt outlined four factors driving change -- government regulation, technology, consolidation, and globalization -- as well as eight strategies for managing change. These included "Change Your Results, Change How You Think," "Create a To-Who List" (of people to connect with or reconnect with), and "Combine a Passionate Vision with Patience and Persistence."

In the video below, Bradt discusses how factors driving change relate specifically to the meetings industry, as well as how rock-solid values can help planners weather even the most stormy changes.