The world is indeed a smaller place thanks to the
internet, global trading, and communication and technology
advances. It is now essential for U.S. companies that expand
overseas to understand and manage their global workforces if
they are to take advantage of the unique benefits, and
understand the various rules and laws, different languages, and
currencies. With this global expansion comes a responsibility.
As companies go global, they must respect other cultures and
other workforce environments, and start forming a global
profile and consciousness.
Part of this connects to corporate social responsibility (CSR).
Studies show that companies with sound CSR plans increase their
shareholder value, boost employee morale, and increase brand
recognition. Human resources plays a critical role in ensuring
that companies compete on a global stage and CSR programs are
implemented, followed, and documented.
This can be seen in particular around green and sustainability
initiatives. Implementing green practices that assist in
environmental waste reduction while promoting and encouraging
stewardship growth, better corporate ethics, and long-lasting
practices enhance an organization's global standing. Promoting
both personal and corporate accountability can have a
far-reaching impact, and HR policies and management are key to
ensuring these initiatives take place.
Investors and employees are demanding that corporations take on
more social responsibility that will contribute to the
organization's public and environmental well-being. Likewise,
companies are now promoting and encouraging employee
involvement in charitable activities and environmental
campaigns, as well as new programs to reduce energy and gas use
while encouraging recycling.Three Key Areas The rapidly
expanding global workplace is also driving the implementation
of sound corporate human resources practices that should focus
on three key areas for CSR to help create a cohesive map for
the present and the future. The three main ways to bridge the
gap between corporations and their employees are:
• Proactive community relations
• Strong training and development
• A cohesive global HR platform
Ensuring that an organization maximizes the impact of its CSR
efforts begins with encouraging community relations. This can
be done through your HR department by implementing reward
programs and charitable contributions, and encouraging
community involvement and practices. Examples of these programs
include emails and company newsletters to staff highlighting
employees and managers involved in community relations, and
monthly reward programs that recognize efforts by individuals
within the organization.
Training and development about CSR best practices is becoming
increasingly challenging as the new generation of tech-savvy
workers enters the workforce. Employers steeped in traditional
HR practices - in terms of how to attract employees, how to
communicate effectively with them, and how to establish
benefits practices, corporate goals, and ethics - are finding
that they must now rethink their approach in order to fully
engage today's workers. Employees are demanding easier access
to online training, all within a fun, easy-to-use environment.
In order to encourage and maintain a clear and cohesive global
workplace committed to CSR, it is critical for the entire
global workforce of a company to be on a single,
multi-functioning HR platform that allows for a sound corporate
responsibility plan. Having a global HR solution that offers
organizations the flexibility, ease of use, the right mix of
tools is essential to the success of both employees and
What you can do as part of your corporate responsibility plan:
1. Recognize, via corporate email, websites, and newsletters,
the social-type work done by employees.
2. Institute a rewards program to promote other employees to
join these activities.
3. Recycle paper and bottles in offices and recognize
departmental efforts to do so.
4. Collect food and donations for victims of floods,
hurricanes, and other natural disasters around the globe.
5. Encourage reduced energy consumption - subsidize transit
passes, make it easy for employees to carpool, encourage
staggered staffing to allow for after rush-hour transit, and
permit telecommuting to some degree.
6. Encourage shutting off lights, computers, and printers after
7. Work with the information technology team to switch to
laptops over desktop computers. Laptops consume up to 90 percent less power.
8. Increase the use of teleconferencing in addition to on-site
meetings and trips.
9. Promote "brown bagging" lunch in the office to help
employees stay healthy.
Lastly, critical to the success of your CSR plan is an human
resources information software (HRIS) that will provide the capability to effectively
plan, control, and manage your goals; achieve efficiency and
quality; and improve communication between employees and
The flexibility of your HRIS system is critical to tracking and
pursuing a sound community relations plan and a web-native
system provides an unparalleled level of both scalability and
accessibility to implement your CSR plan on a global level.
Shafiq Lokhandwala is president and CEO of NuView Systems Inc. He started the HR software company in 1994 and released HR: Expert Suite! the following year. NuView currently has more than 200,000 users of its software.