Make Mine A Double

Meeting planners trying to economize as the nation battles a recession may want to look closely at the new Take Two Meetings offer from Hyatt Hotels & Resorts.

All 120 properties across the company’s full-service brands—Hyatt, Grand Hyatt, Park Hyatt, and Hyatt Regency—in North America, Canada, and the Caribbean are allowing planners who book at least 25 guest rooms over Hyatt Extra Value Dates through March 2009 to get additional savings by choosing two of the following perks:

No attrition fees (possibly a very compelling offer during the downturn); one complimentary guest room per 35 paid room nights; complimentary morning or afternoon coffee break; or two upgrades to suites at the group rate.

Said a company spokeswoman, “We’re allowing planners or groups to customize their programs by selecting benefits that are important to them, such as complimentary Internet access in guest rooms, complimentary coffee breaks, room upgrades, or nixing attrition fees.”

The offering was created following a survey of meeting planner customers, which indicated that planners were seeking “instant rewards” for their business.

Hyatt also wanted to address today’s general concern over expenses, according to Scott Seed, director of business marketing.

“Companies and their meeting planners seek value-added solutions for their meeting needs with increasingly restrained budgets,” he said. “This offer allows them to get that.”

Originally published June 16, 2008