How Meeting Planners Can Get the Most Out of LinkedIn

A guide to marketing yourself, your brand and your events via LinkedIn.

LinkedIn Event Planning Strategy Social Media

Since its official launch in 2003, LinkedIn has become the largest career-networking platform in the game, with more than 645 million members (165 million in the U.S.) spread over 200 countries. The site functions as an online directory of individual professionals and organizations, and assists in facilitating connections and networking.

LinkedIn provides event professionals with great opportunities for reaching large audiences, whether attendees, colleagues, meeting partners, suppliers, vendors, potential speakers/talent for events, hotel professionals and/or the general population -- each of which you can interact with via LinkedIn Connections.  

"For me, LinkedIn is by far the most powerful social platform as a B2B professional and planner," says Christy Lamagna, CMP, CMM, CTSM, author, speaker and CEO of Strategic Meetings & Events, a global planning company for corporate gatherings. Whether building up her own reputation, growing her network or marketing events for clients, Lamagna says LinkedIn provides her with a single, professional and social space to connect with others before meeting face-to-face.

Read the full story on for a deep look at LinkedIn and how meeting planners get the most out of this social forum.