How to Shift Your Planning to a Virtual-Meeting Mindset

It's time for you to step up your virtual events game.


Until a month ago, virtual events were considered by many to be a sleepy backwater in the overall meetings industry, a useful but inferior alternative to bringing people together face-to-face. The COVID-19 pandemic and the ensuing travel lockdowns, quarantines and "stay at home" directives have changed that, possibly forever. Planners don't have the choice to produce in-person events at the moment, and we don't know how long that will last. Experts say it will be several months at the bare minimum, with restrictions likely to continue into the fall and perhaps beyond.

If virtual events are going to replace in-person events in the way they're now being called on to do, they're going to have to deliver the full set of value provided by face-to-face gatherings. That's a tall order, and it calls for us to shift our mindset. I think it helps to begin by breaking down the different benefits of in-person events.

For simplicity's sake, let's organize those benefits into three main buckets: education, networking and trade show. If virtual events are going to rise to the occasion and deliver comparable value to in-person events, they have to deliver roughly equivalent experiences in those three categories and present them in a cohesive package. Read the full story on for tips on how to plan a successful virtual meeting.