Attendees often travel significant distances to attend conferences, boarding planes to fly anywhere from a few states over to another continent altogether. While on board, they might spend time answering emails, catching up on sleep, devouring a book or watching the latest feature films. But there's an entirely new trend that's taking to the sky, and it's slowly lifting off.
Enter the in-flight event activation: A meeting, so to speak, that takes place during the flight. Whether an education session, a competition, a cocktail reception, or a networking initiative, more and more companies are opening up to the idea in-flight activities. Many of these occasions take place on "invite-only" flights, with service that rivals that of first class. For planners, the en-route activations offer another chance for them to connect with potential clients and customers.
So how can you successfully host an in-flight activation? Read the full article on NorthstarMeetingsGroup.com for more insight.