Fairmont Practices What It Preaches

Fairmont Hotels & Resorts not only focuses on incorporating CSR programs internally but also for the groups it works with. In California, Fairmont hotels offer a half-day group program that focuses on cleaning the coastline to insure a safe environment for indigenous birds and marine life and to beautify the local landscape. Not only can groups book this activity, but Fairmont colleagues across the state have organized Coastal Clean-Up Days for themselves as well. Fairmont Pittsburgh works on a number of fronts with Grow Pittsburgh, a non-profit organization that promotes responsible urban food production through educational workshops, the development of urban farms, adult and teen internship programs, and its unique Edible Schoolyard program. The two are working together to turn an inner city schoolyard into an edible garden that results in the hotel’s kitchen team teaching students how to grow, harvest, and cook fresh vegetables. Groups that book at the hotel and want to participate can underwrite printing costs and assemble educational “veggie packets” to be given to low-income families and students throughout the local community. These packets are full of colorful photos and simple cooking tips to encourage healthy lifestyle choices.

“When we saw what a positive impact CSR activities had on groups, and even when our own colleagues worked together on beach clean-ups or to teach healthy eating habits to local children, we knew we wanted to offer a brand-wide initiative to encourage charitable activities,” says Marc Cassier, executive director of conference services and catering at Fairmont. “Our Meetings That Matter program addresses both what we’ve seen in our hotels and what we’ve heard from planners by offering unique CSR activities for groups gathering at any Fairmont hotel, whether they’re in Pittsburgh, London, or Shanghai. We’ve definitely seen more interest in CSR activities for groups.”