Why CVBs and DMOs Are Planners' Perfect Partners

Examples of how these organizations make meetings in their destination linger long and lovingly in the memories of attendees.

National Museum of Natural History Washington

Destination marketing organizations, aka convention and visitor bureaus, are a planner's best friend. Many bureaus go out of their way to find the right venue, speaker or attraction for groups of every stripe. The following are examples of how DMO professionals have pitched in to make meetings in their destinations linger long and lovingly in the memories of attendees.


Immersive experiences in a destination are a hot trend, which is why the American Planning Association (for professionals involved in community development) decided that the more than 6,000 attendees of last year's conference in New York should take the city's vaunted mass-transportation system to get around town, instead of using shuttle buses. APA found NYC & Company, the Big Apple's DMO, an ideal partner with which to make it happen.

The bureau not only helped APA purchase some 5,000 seven-day Metro-Cards, good for unlimited use during the week on New York's subways and buses, they also assisted with creating a website with travel directions and message boards for attendees to use in the months leading up to the conference.

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