Casino Debuts Area-Wide DMC (2)

Uncasville, Conn. — A number of hotels and resorts have launched destination management services to help customers arrange off-site events. But Mohegan Sun, the resort casino here, is offering a twist on the idea.

Through a new operation called New England Hospitality, Mohegan Sun offers DMC services and staff to other, non-competing properties in the region.

"There's not a tremendous number of DMCs in this area, so we really think we're going to be a big help," said David Berwick, director of destination services at Mohegan Sun.

The service will work with properties' sales teams to "help them close more business and service clients better," said Berwick. "Those teams may have someone in sales doing the research and organizing tours and events, but it impacts their productivity because they're not selling. We have tours already baked and ready to go."

According to Berwick, New England Hospitality's objective is to encourage tourism to the entire region, while creating "an additional revenue stream for the company in a way that doesn't create any competitive conflicts for us or for any of the other properties." Thus, don't expect arranged excursions to Foxwoods Resort Casino in Mashantucket, Conn., a competitor to Mohegan Sun.

The service initially will work with such properties as the new Connecticut Convention Center, the Mystic Marriott, the Hartford Marriott and the Hartford Hilton, as well as the Hartford CVB, but it plans eventually to broaden its reach to the rest of New England and market to meeting planners directly.