The Top 10 Marketing Books of 2014

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If you're still looking for a gift for that business-minded individual on your list, look no further. "Every entrepreneur should read these groundbreaking books on how to market yourself, your product, and your company," says Inc. contributing editor Geoffrey James, the compiler of this list. Social media, visual storytelling, branding, and much more are represented with this diverse selection. Here is James' list of the top ten marketing books of 2014:


10. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

9. Hooked: How to Build Habit-Forming Products by Nir Eyal

8. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works by Pam Didner

7. Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

6. Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow

5. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest by Denise Lee Yohn

4. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio

3. Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday

1. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Source: Inc.