Reducing Registration Fees

The American Society of Association Executives (ASAE) experienced the second-highest turnout in its 82-year history at the annual flagship meeting held August 20 to 23 in Denver. More than 5,800 guests attended the four-day meeting held at the Colorado Convention Center. Attendees consisted of association executives, including CEOs and senior staff members, and meeting planners of trade and professional associations across the country.

Despite ASAE's recent success in a year that has battered the meetings industry with poor turnouts, the association is not resting on its laurels. Booth space at ASAE's upcoming 2003 annual meeting at the Hawaii Convention Center in Honolulu is already 75 percent booked. And with the introduction of a new group package, ASAE hopes attendee numbers will follow suit. Now, senior association executives that register at the regular rate of $555 can bring along as many staff members as they wish for $99 per person.

ASAE President and CEO Michael S. Olson attributes the meeting's success to extensive year-round planning and cooperation with the host city. The support it received from Denver's hospitality and business community, he says, "was the most impressive and significant in ASAE's history of annual events."

"This year in particular," Olson says, "it just seemed like there was a buzz and an excitement about learning how to do our jobs better, and reconnecting with our colleagues in the industry. That's what this meeting is all about."