Here's something new to consider: When you're hiring a new employee, prospects are interviewing you as much as you're interviewing them. When you settle on your ideal candidate, therefore, there's no guarantee that they'll say "yes" to your job offer.
In fact, they may say "no." If they do, there could be many reasons why. One of the most troubling, however, is negative online reviews.
"If you're familiar with Glassdoor, you probably already know that today's candidates are increasingly researching companies online before they accept a job offer," says Glassdoor contributor Emily Moore. "A 2017 study conducted by The Harris Poll on behalf of Glassdoor found that a full 83 percent of job seekers are likely to research company reviews and ratings if deciding on where to apply for a job. In addition, a new study revealed that job sites like Glassdoor outweigh word of mouth, social media and even careers pages as the preferred research channel."
If your company has a negative reputation among employees, Moore says, now is your chance to do something about it.
"Rather than being afraid of or angry about negative reviews, … you should view them as a gift. After all, feedback helps you identify the areas your company needs to work on," she says. "See if you can find any common patterns among unhappy employees, then get together with your leadership and HR teams to brainstorm ways you might be able to address these areas. Not only will this help with your online reputation -- employee satisfaction is also correlated with improved financial performance."
Although it might not help you immediately, taking stock of your online reputation today can definitely help you capture the best employees tomorrow.
"No matter how buttoned-up your company is, candidates will turn offers down due to personal obligations and practical reasons," Moore concludes. "But don't think that you … have no sway in tipping the scales. Taking a few small steps to address some of candidates' most common hang-ups can have a powerful effect."
Questions, Comments, Suggestions?
Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.