These are challenging times for any meeting planner. But instead of being fearful of the economic upheaval brought on by the COVID-19 pandemic, this is a time to focus on what can be done to survive the crisis and bounce back once it ends. That's the advice of Edward Segal, a crisis-management and public relations consultant whose clients have included companies and trade shows in the meetings, consumer electronics, plastics and real estate industries. He is also the author of Crisis Ahead - 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies, out later this month.
In this episode of Eventful: The Podcast for Meeting Professionals, we speak with Segal about his tips for getting through such unprecedented times, including:
- Why creativity is key for your business right now
- How to use the crisis to strengthen existing partnerships and seek out new ones
- Where to look for revenue saving
Listen to the in-depth conversation in our latest episode of Eventful: The Podcast for Meeting Professionals, and remember to subscribe on iTunes, Spotify, Stitcher, Google Podcasts and anywhere else you listen to podcasts.