Organizers of the Americas Lodging Investment Summit (ALIS), taking place Jan. 25 through 27 at the Hilton San Diego Bayfront, recently surveyed more than 3,000 ALIS delegates about the state of the hotel industry and found that 75 percent of them believe an economic turnaround for the hotel industry will begin in 2010, with the largest share predicting a turnaround in the third quarter.
The delegates were evenly split in their overall RevPar expectations for 2010, but more than 60 percent believe their companies' revenues will increase over 2009 levels.
"In listening to our delegates, there appears to be a change in mood when compared to a year ago, albeit still some caution," ALIS Chair and BHN President Jim Burba said in a statement. "At last year's ALIS, the mood was certainly impacted by the free-fall the capital markets experienced in late 2008. The fact that the capital markets are calmer today and showing some modest signs of life again will no doubt translate into a more positive mood at ALIS when compared to last January."
—Nielsen Business Media