Case Studies

Medical Planners to be Certified
Meeting planning is complicated enough; toss in medical and pharmaceutical industry compliance issues, and one can move swiftly from headache to...
By Kinley Levack, MeetingNews | December 12, 2005
Changing Gears
Smart companies are growing all the time—in new markets, with new products, and new partners. Such corporate changes can create selling challenges,...
By Chris Taylor, Sales & Marketing Management. Originally published October 2005 | December 8, 2005
Going for the Gold
Looking to kick-start your recognition strategies? Take a cue from famous awards. The Stanley Cup or that little guy named Oscar may just teach you a...
By Julia Chang, Sales & Marketing Management. Originally published October 2005. | December 8, 2005
Ahead of the Curve
Drug Companies and their biotech partners use Web conferencing applications to deliver information on their latest products
By Michael Goldstein, Successful Meetings, Originally Published in September 2004 | November 21, 2005
Biased Physician Education: Chronic But Treatable
(Originally published October 10, 2005)
By Mike Doser | November 14, 2005
Foxwoods Resort Now a Golf Destination Too
(Originally published October 10, 2005)
By Bob Curley | November 14, 2005
Getting it Right
For something that's supposed to be a game, golf can be an awful lot of work.
By Robert Carey, Successful Meetings | November 14, 2005
In Good Hands
The pros at your host golf course are trained to make your outing easy for you, and fun for everyone else.
By Robert Carey, Successful Meetings | November 14, 2005
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