Meetings Still 'Driving' Mercedes-Benz

"We're a training organization and we have to have meetings to discuss our plans although we may have to do things differently. Maybe meet for shorter periods of time or at the corporate headquarters. We're still figuring it out as the economic temperature rises and drops," explains Jason Fullman, a learning manager with Mercedes-Benz USA.

Fullman planned a departmental meeting for 85 at Mohegan Sun last October.

"We were able to negotiate a great room rate. Plus, 70 percent of our group was coming from the New Jersey area and was able to drive to the meeting," he explains. For those who flew in, a reasonably-priced shuttle was arranged with Mohegan Sun's help to and from airports in Providence, R.I., and Hartford, Conn., says Fullman who is based in Costa Mesa, Calif.

The training meetings Fullman plans help dealers improve performance with the help of education. This is important even in a down economy.

For more about Fullman's Mohegan Sun meeting and the way others are convening at casino resorts, check out the April issue of Successful Meetings Magazine.