Zentila Launches Cloud-Based Strategic Meetings Management Solution

The online site selection tool Zentila has introduced what it says is the first-ever free, cloud-based strategic meetings management (SMM) solution, it announced last month.

Called Enlightenment, the new platform allows disparate users throughout an organization to access the same SMM reports — overall or by department — using a one-click dashboard that pulls meeting data from the cloud. Key features include a hotel search engine and eRFP tool; template reports on topics such as sourcing, savings, preferred suppliers and booking windows; and a meetings calendar that allows users to track meetings by status. The result, according to Zentila, is "complete transparency" of meetings spending and activity across the enterprise.

"Our work over the past two years creating Zentila has provided us with a unique perspective on the sourcing and booking path that planners take, and the pain points associated with current solutions," said Founder and CEO Mike Mason. "Resolving those pain points meant focusing our efforts on the user experience and building the path to be intuitive, productive and most importantly engaging. We knew that engagement leads to adoption. And that's one of the core differences with Zentila — easy adoption. Enlightenment takes the best of Zentila's individual user experience and adds powerful administrative functions that enable an organization's leadership to easily access the right meetings data."

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