Technology Leading the Way in Meetings Innovation, IMEX Reports

Technology is transformational -- especially in the meetings industry, reports the IMEX Group, which asked more than 800 buyers and suppliers at this year's IMEX in Frankfurt trade show, "What sphere do you think the next big innovation in meetings will come from?" Over 50 percent of hosted buyers and exhibitors, and over 40 percent of visitors, answered technology, ahead of education, health and wellbeing, and meetings design.

"With technology evolving at a rapid rate, it's no surprise that our event attendees are in overwhelming agreement that this sector will deliver the most innovation. We're already seeing this with many start-ups making waves in the market," IMEX Group CEO Carina Bauer said in a statement.

To take advantage of technology's momentum in the meetings industry, the IMEX Group will host its second annual "IMEX Tech Startup Competition" at this year's IMEX America trade show, taking place Oct. 13-15 in Las Vegas. Titled "IMEXpitch," the competition will feature companies that have been operating for less than two years that have new technology products that address challenges faced by meeting and event professionals. The winner will receive a free booth at the Tech Pavilion at IMEX America 2016.

"We launched IMEXpitch at IMEX America last year to support budding tech companies who develop innovative solutions and services for the meetings industry," continued Bauer, who noted apps as one of the most exciting technologies impacting meetings. "Following its premiere at IMEX America, the competition took place for the first time at IMEX in Frankfurt this year with Init Live, a cloud-based service and mobile app for managing staff and volunteers at events, crowned the winner. We've noticed that many companies shortlisted for the competition focus on apps as their main product offering, demonstrating that this is fertile ground for fast innovation and added value."

IMEXpitch is currently accepting submissions from startups who wish to pitch their product.

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