To improve its value proposition for groups, Starwood Hotels & Resorts Worldwide has partnered with meetings technology company Cvent and A/V provider PSAV to offer event-specific mobile apps to planners who book meetings at its properties, it announced today.
The apps will leverage Cvent's popular CrowdCompass platform, of which PSAV has been a reseller since 2013.
"We are always looking for new ways to enhance the meetings and event experience at our properties," Starwood Director of Sales, New Business, and Digital Programming Jonathan Kaplan said in a statement.
CrowdCompass allows attendees to go paperless and view real-time event content on their mobile devices, including agendas, speaker bios, presentations, and property information. They also can use the app to create personalized schedules, share contact information with fellow attendees, connect with peers via social media, and receive push message communications instantly from onsite meeting planners.
"Starwood often leverages technology to enhance their guests' experience, from using innovative tools such as a smartphone app for checking in and Apple Watch for keyless room entry," said Matthew Donegan-Ryan, director of mobile strategy at CrowdCompass. "Providing CrowdCompass mobile apps is one more way for Starwood to transform the experience and engagement level of meeting attendees at Starwood hotels and resorts across the globe."
Added Stewart Young, vice president of strategic accounts at PSAV, "Mobile apps for events have become an essential tool for bringing content and attendee engagement directly to an individual's personal device. PSAV is thrilled to be combining our strategic partnerships with both Starwood and CrowdCompass by Cvent to continue offering a best-in-class mobile app to our customers."
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