Starwood Unveils New 'ProMeetings' App

Thanks to a new app that was announced yesterday, meeting planners hosting events at its hotels can now manage them onsite using their smartphone or tablet, according to Starwood Hotels & Resorts Worldwide, whose new "ProMeetings" app allows planners to submit on-property requests -- for anything from an extension cord to coffee service to a change in lighting -- directly to hotel associates, in real time.

"Like our guests, our meeting planners … are inherently mobile and want solutions that match the way they live their lives today," Chris Holdren, senior vice president, Starwood Preferred Guest & Digital, said in a statement. "Our new ProMeetings app gives them the personalization and flexibility they need to deliver flawless experiences for their attendees."

Available to planners who are members of Starwood's Starwood Preferred Guest (SPG) loyalty program, ProMeetings currently is being piloted at several Starwood hotels around the world, including W Singapore - Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte. Starwood will take key learnings from the pilot to enhance the app before rolling it worldwide in 2016.

"The ProMeetings app provides a faster and more efficient way for our properties to receive and complete on-property requests," said Director New Business Development and Prospecting Jonathan Kaplan. "More importantly, it gives valuable time back to meeting planners so they can focus on the content of their meeting while our hotel teams can deliver better service."

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