SmartCrowdz Promises Planners Affordable Branded Event Apps

Event website and mobile app company SmartCrowdz has launched a new branded event app offering, it announced this month. The offering costs less than $1,000 per event and has all the features of the company's standard event app -- including tools for creating, marketing, managing, and monetizing one's events -- plus the ability to customize apps with companies' own event icons, logos, images, and content.

"While our new offering provides complete customization and branding control for event organizers, our branded mobile app still includes all of the features and functionality that our customers have come to depend on," said Randy Smith, cofounder and managing partner of SmartCrowdz. "We are simply transitioning the platform from a SmartCrowdz event app to our customer's own event app."

Creating a branded app takes only a few minutes, and the result is available for attendees to download from their phone's app store.

Said Mike Lanese, the company's other co-founder and managing director, "Event managers and planners have long been asking us for a branded mobile app option. We are happy to continue our commitment to the event community by launching a custom branded event app at a price that doesn't leave anyone behind."

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