QuickMobile, which specializes in the design, development and production of mobile applications for the meetings and events industry, has secured $2.3 million in funding that it plans to use for supporting new product development, stimulating innovation and increasing market penetration, it announced last week.
The funding — a combination of debt and equity from angel investors — keeps QuickMobile on pace to achieve a 500 percent increase in bookings in 2011 compared to 2010.
"The growing reliability on mobile devices and increased usage of social media is changing the way event planners and organizers use technology for managing their events," said QuickMobile CEO Patrick Payne. "This new investment will help us capitalize on the growing market for mobile apps, allowing us to pursue and fund our aggressive growth strategy."
QuickMobile's mobile meeting apps — branded and customized for individual events of all sizes and budgets — vary in complexity, customization, interactivity and features. Among other features, the apps include social media tools, real-time content updating, surveys, audio and video streams, and game-style incentives.
QuickMobile customers include Accenture, Cisco, Dell, Disney, World Economic Forum, Global Business Travel Association, Google, Hilton Worldwide, Intel, Microsoft, PhocusWright, SAP, Salesforce.com, and the San Francisco, Sundance and Tribeca Film Festivals.
"We have seen exponential growth over the last year as meeting planners have moved away from traditional print-based media and adopted our mobile conference app to fully leverage the ubiquity and interactive capabilities of mobile devices," Payne said. "As evidenced by our growth, both conference organizers and meeting attendees are looking for more efficient tools and environmentally friendly solutions to their static event program guides. Our apps are much more than simple replacements for the paperbound agenda, providing an unprecedented level of interactivity, connectivity and engagement while also dramatically reducing paper and printing."
For more information, visit www.quickmobile.com.