Pegasus Solutions, Inc. today announced it has signed an agreement to provide its UltraDirect distribution technology to StarCite Inc., the largest on-demand global meetings management company.
With this agreement, Pegasus will provide StarCite with electronic connectivity to hotel reservation systems, directly linking the company to Pegasus’ portfolio of more than 78,000 hotel properties. Through the use of this single interface, StarCite can take advantage of real-time access to information on rates, availability and reservations from hotels worldwide. The deal is an important step for Pegasus in breaking through to non-traditional Alternative Distribution System (ADS) distribution channels, according to Mike Kistner, Pegasus chief operating officer and president, reservation and distribution services.
“This agreement with StarCite is extremely significant for Pegasus,” said Kistner. “Expanding into the meetings space is a key component of our overall strategy to open new distribution channels. The meetings market continues to grow and represents a great opportunity for both hotels and travel distributors as an emerging frontier for online bookings. By aligning with the industry leader, we will provide our hotel customers the opportunity to work with the best in breed in the meetings space using connectivity they already utilize today.”