Boston -- Passkey, a leading provider of group hotel-reservations technology, has signed InterContinental Hotels Group, the world's largest hotel company as measured by room count.
This year, InterContinental will implement Passkey's web-enabled software in more than 250 hotels across the InterContinental Hotels & Resorts and Crowne Plaza brands in the United States and Canada, as well as in some Holiday Inn hotels.
"Gaining brand loyalty with meeting planners is critical, as meetings and events represent a large part of our business," said Del Ross, InterContinental's vice president of distribution marketing for the Americas. "Utilizing Passkey will provide meeting planners with consistent and reliable group booking capabilities across our InterContinental and Crowne Plaza brands."
Using the Passkey software, meeting planners can create a customized hotel-reservations website for their events. Planners can also upload rooming lists, and they can track hotel room-block pick-up in real time.
Passkey said that Crowne Plaza is the first brand to deploy its technology chain wide in North America. More than 85 percent of major U.S. convention bureaus deploy Passkey at present, according to the company, in addition to thousands of individual hotels, associations, and meetings-management companies combined.