ON24 Integrates Webcasting, Social Networking with New Widgets

Virtual events provider ON24 has introduced a new family of enterprise social networking widgets, it announced last week. According to the company, the widgets — which integrate with Salesforce.com's Chatter, VMware's Socialcast and Microsoft's Yammer — "significantly enhance" the social networking capabilities of virtual events powered by the ON24 platform.

"Social media is playing an increasingly important role in enhancing the effectiveness of enterprise webcasting," said Steve Vonder Haar, a senior analyst at Wainhouse Research. "By providing tools that enable the integration of enterprise social media applications, such as Chatter, SocialCast and Yammer, ON24 is supplying solutions that make it easier for employees to be engaged with virtual events and corporate webcasts."

Specific features and functions of ON24’s new widgets include:

Salesforce.com Chatter: Webcast attendees can log in and see their Chatter stream within the webcast environment. They can view different feeds, add comments, share the webcast link with Chatter followers and search for relevant information in their network. Employees also can filter updates by group or company.

VMware Socialcast: Employees can retrieve Socialcast streams and display them within the ON24 webcast environment. Users can add comments, tag messages and post messages within the Home Stream, Company Stream, @Mentions Stream and Private Messages Stream.

Microsoft Yammer: Users can retrieve and display Yammer feeds within the ON24 environment. Users can comment and post and bookmark messages, as well as toggle between different Yammer communities.

A fourth widget — designed especially for virtual training — pairs ON24 with Cover Flow, which allows users to add to a webcast an Apple iTunes-like playlist of on-demand videos, which they can access via a carousel-style presentation of thumbnail images.

"With these new widgets, we are enhancing the power of virtual communications solutions for enterprise business applications," said Tom Masotto, vice president of product management at ON24. "Our focus is on building widgets to support employee training and collaboration specifically."