Event planners often use Twitter to promote their events: By creating event-specific hashtags or “favoriting” their favorite tweets, they can aggregate tweets from speakers and attendees in a real-time feed on their event’s website. A new feature, however, gives planners more control by allowing them to select the tweets they want to promote and ignore the ones they don’t.
Called “custom timelines,” the new feature — which works with Twitter’s TweetDeck application — was introduced last month and allows Twitter users to create a curated list of handpicked tweets, instead of relying on hashtags and favorites.
“Custom timelines are an entirely new type of timeline –– one that you create,” Twitter’s Brian Ellin said in a blog post on the company’s website. “You name it, and choose the tweets you want to add to it … This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant tweets.”
Custom timelines are public, and each has its own webpage so that it can be easily shared and followed.
“And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website,” Ellin continued. “Whether you want to collect the best tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along.”
For more information, including tips on creating and using custom timelines, visit Twitter’s TweetDeck blog.
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