New Marriott Meetings App Lets Planners Make Real-Time Requests

No matter how much “planning” meeting planners do, every meeting comes with unforeseen challenges and last-minute adjustments. For that reason, Marriott International has launched a new smartphone app that lets meeting planners adjust and edit their meeting requests in real time during their meeting, it announced yesterday.

Called Red Coat Direct, the new app is the first branded hotel app of its kind. Using it, Marriott says, planners can make virtually any meeting request — within reason — ranging from room temperature adjustments to coffee refills to having lunch served earlier.

Requests can be made up to three days before the meeting, then throughout the event. When they’re submitted via the app, they’re routed to the hotel’s event manager for fulfillment.

“The way people work is more mobile and global, but until now, organizing meetings has been stuck in the past. We are rethinking all aspects of meetings from the physical space to the experience for both attendees and planners, and looking for ways to enable and inspire people to do their best work,” Peggy Roe, vice president of global operations services for Marriott Hotels, said in a statement. “Red Coat Direct’s technology allows planners to continually adjust requests without missing a minute of their meeting or keeping other professionals waiting.”

Red Coat Direct is available for iPhone, iPad, Android phones, Kindle Fire and laptops, and eventually will be available in 19 languages. Launched at 350 U.S. Marriott hotels in late April, it will be expanded to the brand’s entire global portfolio of 500 hotels by the end of 2014.

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