When you have a "conference buddy," meetings aren't just more fun, they're also more fruitful. With that in mind, this year's IMEX America trade show will feature a new "matchmaking" service designed to help attendees find and meet one another, organizer the IMEX Group announced last week.
Provided by networking specialists Zenvoy, the new introduction service will use intelligent data profiling to match complementary attendees based on factors such as job title, nature of business, decision-making authority, geographical remit, and number of years in the industry. Meeting buyers will be able to connect with each other at any time online, or offline during meeting breaks or at after-hours social events.
"Zenvoy has proved highly effective in bringing people together not only at large events, but even internally within major organizations. It's a real icebreaker," said Leo Gestetner, co-Founder and CEO of Zenvoy. "We're delighted to be helping IMEX and its attendees satisfy their express desire for help to 'find their tribe' during the show."
Zenvoy's service will be available beginning this month, when registered attendees will receive an invitation to sign up. Those who join will be matched with fellow meeting buyers upon completing a confidential online profile.
"Meeting, connecting, and building on relationships with industry peers is a key element of IMEX America," said IMEX Group CEO Carina Bauer. "We see this new initiative as a valuable way to make it easier for people to meet others with whom they have the most in common. In a show that's as large and busy as IMEX America we're clear that it's our duty -- and also our pleasure -- to bring people closer together for long-term mutual gain."
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