To help meeting planners make the most of social networks like Facebook, LinkedIn and Twitter, the International Association of Exhibitions and Events' (IAEE) Social Media Task Force has published a new "best practices" guide to social media, it announced this week.
Titled "Social Media Best Practices for Exhibitions and Events," the guide — which is free for IAEE members and $99 for nonmembers — offers a blueprint for social media terms, outlets and requirements, as well as tips for planning and executing a successful social media marketing campaign for exhibitions and events.
"IAEE is excited to provide another great member benefit," said IAEE Chairman Chris Meyer, CMP, CEM, vice president of sales for the Las Vegas Convention & Visitors Authority. "Based upon the feedback from members and the hard work of our Social Media Task Force, we have collected this very informative and easy to use information about the world of social media. This document will take some of the guesswork out of understanding the playing field in this very dynamic communication medium. As the world leader in the exhibitions and events industry, IAEE will continue to provide members with timely and executive summary level information that is actionable and relevant."
According to IAEE President Steven Hacker, CAE, the new publication is only the first in a series of social media products that are forthcoming from the association. "We are very proud of the work the Social Media Task Force has finished, and we are glad to provide these best practices to our members," he said. "The work has only begun. Later this year we will publish a whitepaper, which will be released at Expo! Expo! — IAEE's Annual Meeting and Exhibition — as well as a series of articles that will serve as real-time updates from industry experts."
For more information about "Social Media Practices for Exhibitions and Events," as well as other social media resources from IAEE, visit www.iaee.com.