The International Association of Exhibitions and Events (IAEE) is taking its mobile app offering to the next level thanks to a new partnership with Core-Apps LLC, makers of the trade show industry's "Follow Me" and "EventLink" apps, it announced last week.
As part of the partnership, Core-Apps will be the exclusive mobile app provider for IAEE, which will use Core-Apps' technology to deliver key information about its programs, products and services to members and meeting attendees via smartphone.
"Not only is the advanced technology in line with IAEE's strategic objectives of providing turnkey solutions for its members, but it also offers an innovative service for a 'green' event," said IAEE President Steven Hacker. "The use of Core-Apps will fundamentally change the experience for visitors, organizers and exhibiting companies when it comes to efficiency and range of impact, and IAEE is proud to collaborate with Core-Apps to implement this innovation."
Added Core-Apps CEO Jay Tokosch, "We are very excited about this partnership, and being chosen by IAEE, the pinnacle of trade shows and education for our industry, as the official mobile app provider after an extensive RFP process against our competition says a lot about our products and the confidence IAEE has in Core-Apps. Three years ago, we were newcomers to this industry, and we were welcomed by IAEE from the start. In that short time frame, we have grown to over 500 shows and events globally, with small corporate and association conferences, to trade shows in excess of 150,000 attendees with over 2 million users annually with our app. This partnership with IAEE will be a great chance to showcase our technology, outstanding customer service and development of joint ideas for our industry, and we are glad they chose us to be a part of it."