Introduces Small Group Hotel Booking Engine has launched what it claims is the first and only fully automated website where planners can book hotel rooms for small groups — an estimated $31 billion market — it announced this month.

"Even though this is a large segment of the travel industry, group travel is currently offline, inefficient and broken," said President and CEO Charles de Gaspe Beaubien. "Travel websites don't offer tools to help planners and hotels interact efficiently. Most distribution systems have neglected to provide any automation for groups of five rooms or more and planners have to rely on tedious phone calls, emails and RFPs."

Designed for planners of small meetings, family reunions, destination weddings, school groups, religious events and sports outings, the booking engine features 45,000 group-friendly hotels worldwide. Using it, planners can find, hold and book room blocks, then invite people to join their group using email, Facebook and Google+ in order to claim their individual rooms. For more information, visit