Event production and marketing company Freeman has forged a new partnership with DoubleDutch, a San Francisco-based provider of mobile event applications, the companies announced this week. Under the terms of the partnership, Freeman customers will receive preferred access to DoubleDutch's platform so they can create mobile apps for their events.
"As marketers look for ways to prove ROI for events, there is a strong demand for mobile solutions that can increase interactivity and digitize and personalize the entire event experience," said Freeman Chief Digital Officer Richard Maranville. "DoubleDutch has developed some of the most innovative event technology we've seen in our industry. This partnership allows us to deliver technology products to our clients that are consistent with our design-driven, customer-centric values."
Added DoubleDutch CEO Lawrence Coburn, "Freeman is the gold standard in our industry for delivering global programs for leading brands worldwide. We are thrilled with this new partnership. Together with Freeman, we will be helping clients leverage digital and mobile technology to get better results."
Beginning in early 2016, Freeman customers also will receive access to DoubleDutch's new exhibitor platform, DoubleDutch for Exhibitors.
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