Tech Company Eventbase Receives Capital Infusion

Vancouver-based Eventbase, a mobile technology platform for premium events, has received a $6 million venture-capital investment from Madrona Venture Group, which specializes in financing for early-stage technology companies in the Pacific Northwest, it announced yesterday.

According to the company, the cash infusion will be used to "further accelerate growth at Eventbase" and "develop mobile innovations that will further transform the event landscape."

"Events are inherently mobile, and brands are constantly upleveling their investments in their mobile offerings," said Jeff Sinclair, CEO and co-founder of Eventbase. "As the leader in apps for premium events across enterprise, conference, trade shows, and consumer events, this new funding will allow us to build on our groundbreaking technologies, locking our position as the preferred choice for the world's top brands."

Established in 2009, Eventbase creates mobile apps for high-end events with a platform that includes features such as rich media integration, push messaging, sponsorship activation, social media integration, interactive maps, and personalized agendas with built-in alerts. Its clients include companies like Microsoft, SAP, HP, Cisco, Salesforce, Cannes Lions, and SXSW; trade shows like NAB Show and RSNA; and consumer events like the last three Olympic Games, Comic-Con International, and the Sundance Film Festival.

"Events let companies cut through the digital noise with their customers and partners. They build brand and loyalty," said Paul Goodrich, managing director at Madrona Venture Group. "Eventbase has an innate understanding of how mobile devices and technology can shape our experiences of events. Their success in creating rich experiences through mobile apps for attendees and event organizers is unrivalled and we are excited to work with them as they continue to transform the event experience."

Eventbase already has raised $2 million from SXSW, whose newly formed SXSW Tech LLC made its first ever investment in the company last year.

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