EventMobi Launches Mobile Gaming App for Events Industry

Meetings are already educational, engaging and, at their best, entertaining. At least one company, however, wants to make them fun, too: EventMobi, a Toronto-based maker of mobile apps for the meetings and events industry, has launched what it claims is the world's first smartphone-based gaming app designed exclusively for event professionals.

According to EventMobi, the app, GamifyApp, allows event planners to "build and customize games to enhance the overall attendee experience and solve the common problems they are typically faced with, such as engaging attendees at educational sessions or compelling attendees to walk the tradeshow floor and interact with sponsors."

GamifyApp integrates gaming into events' education, teambuilding and networking components by encouraging attendees to use their smartphones or tablet computers to take quizzes, solve challenges and perform tasks. Attendees can use their device to check into locations within the event venue by manually entering a code or by scanning a QR code that's posted onsite. When actions are performed, EventMobi explains, attendees are rewarded with points and virtual badges that they can redeem at the event for prizes. What's more, attendees can see their progress and ranking on the app's leader board, which drives engagement through competition.

"Asking people to put down the phone is futile," said EventMobi President Bob Vaez. "Instead, we've designed a game with the phone or tablet device at the center. And there's nothing like a good competition to get people engaged."

GamifyApp already has been used by several big brands and associations, according to EventMobi, which cites Disney, Crocs and the Healthcare Information and Management Systems Society (HIMSS) as among the app's early adopters.

Purchased on its own, GamifyApp costs $2,500, according to EventMobi, which says the app also can be included in any of its mobile event packages, which range in price from $799 to $4,999. For more information, visit www.gamifyapp.com.