EZYield.com Connects to Group Reservations With Passkey

EZYield.com, which produces online distribution management solutions for the global hospitality industry, has signed a connectivity agreement with Passkey, creator of the GroupMAX online group reservations system, it announced last week.

"The addition of Passkey to our long and growing list of connectivity partners is a major milestone for EZYield and a great enhancement for our hotel partners," said EZYield.com CEO Ed St. Onge. "Passkey has revolutionized the group online booking paradigm, and this direct connection means that EZYield users can manage rates and inventory for all types of travelers — corporate, leisure and now groups — from a single website."

Using GroupMAX, hotels can create customized booking websites for the events they're hosting, publish special group rates and upgrades, and track their event inventory in real time, which in turn helps planners optimize their room blocks, mitigate attrition risks and improve attendees' booking experience.

With its new Passkey connectivity, EZYield.com's hotel partners will be able to easily adjust rates and inventory allotment to Passkey's GroupMAX event websites using the existing EZYield.com interface, which they already use to update distribution channels.

Said Passkey President and CEO Greg Pesik, "This is a first-of-its-kind integration that will enable hoteliers to not only automate rates and availability in their group channel, but to offer more upsell options to all of their group guests, resulting in greater incremental revenue and enhanced yield management."