Cvent Launches 'LeadCapture' Lead Management Solution for Trade Show Exhibitors

Meetings technology company Cvent has introduced a new lead management product for trade show exhibitors, it announced last week.

Called LeadCapture, the new solution allows exhibitors to capture, qualify, and measure leads in the exhibit hall using either their own mobile device or a handheld scanner rented from Cvent.

"As marketing dollars become more heavily scrutinized, we believe LeadCapture will become a vital tool for event exhibitors who now must measure and prove a return on investment for their sponsorships," said Brian Ludwig, senior vice president of sales at Cvent. "With LeadCapture joining our growing lineup of onsite solutions, we're further able to provide a single technology platform that allows an event organizer to bring value to its key stakeholders across every stage of the event or conference lifecycle."

LeadCapture is available for both iOS and Android devices, and can be used either on its own or as an extension of Cvent's event management and online registration platform.

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