Cvent Integrates Event Management Solution with Salesforce.com

Meetings technology company Cvent has made its event management and online registration system available on the Salesforce.com AppExchange, an online marketplace for cloud computing applications that integrate with Salesforce.com's popular customer relationship management (CRM) product, it announced yesterday. The integration means mutual users of Cvent and Salesforce.com can easily exchange and synch data.

"With the Salesforce.com integration, Cvent clients can satisfy the immediacy of data that a sales organization requires," said Brian Ludwig, vice president of sales at Cvent. "We're huge Salesforce.com fans at Cvent — we've been using world's No. 1 CRM tool for more than 10 years. We're pleased to give our clients the combined power of Salesforce.com and Cvent to manage their events, data and contacts more efficiently."

Its integration with Salesforce.com already has been deployed by more than 200 shared clients, according to Cvent, which said users can integrate data from the Cvent tools they use to market events, conduct surveys, collect payments and analyze results with Salesforce.com functional areas like contacts, tasks, opportunities and campaigns. Clients can activate, deactivate or change integration settings for each event, survey or eMarketing campaign, and can automate the creation of tasks when prospects or clients open event invitations, register for events, complete surveys or attend events.

"Our company recently added Salesforce.com integration to our Cvent account," said Judy Graham, corporate events manager at Avantair. "I was able to configure the program myself, using the detailed instructions provided by Cvent. We can easily track invitations to and attendance of events in Salesforce.com. The program is easy to use and saves us a lot of manual work."

To access the Cvent app for Salesforce.com integration, visit the Salesforce.com AppExchange.