Cvent, BCD Partner to Help Clients Launch Strategic Meetings Management Programs

Meetings technology company Cvent has partnered with BCD Meetings & Incentives (BCD M&I), a sister organization of travel management company BCD Travel, to introduce ProStart, a technology service for customers who wish to implement a strategic meetings management program (SMMP), it announced yesterday.


Available either as a standalone service or as a bundled solution to be used in conjunction with BCD M&I's consulting services, ProStart includes the fundamental modules of Cvent's professional meetings management software — meeting registration, strategic sourcing, attendee management and reporting — and allows meeting managers to establish the baseline data and processes needed in order to centralize the meetings lifecycle, control meetings spend and track key meetings metrics.

"Most companies that are looking to reap the benefits of an SMMP either don't know where to start or are concerned about the initial investment into the program," said Dave Sonricker, BCD M&I's senior vice president of industry relations and technology solutions. "ProStart offers the long-term benefits of SMM practices with minimal initial investment and streamlined implementation. Through this partnership with Cvent, we can deliver what is best for our clients at every stage of their meetings program — from the data collection and business case development that comes with initial program design, to the complex tracking, analysis and expansion initiatives of a more mature SMMP."

Added Anil Punyapu, Cvent's vice president of enterprise sales and partnerships, "For many companies, deploying all the advanced components of an enterprise SMMP from the start is prohibitively expensive and complex. We've worked closely with BCD M&I over the past few months to develop a solution to these common roadblocks so meeting managers can more easily get their programs off the ground. ProStart allows organizations to put in place the basic elements of an SMMP in a flexible environment that will support future growth of their program, all backed by the expertise and guidance of the Cvent and BCD M&I teams."