American Express Enters Virtual Meetings Sector with New Partnership

The meetings management division of American Express, American Express Meetings & Events, has partnered with webcast provider NASDAQ OMX Corporate Solutions to provide its clients with virtual and hybrid meeting solutions, it announced yesterday.

The new offering — officially called American Express Meetings & Events Multimedia Solutions powered by NASDAQ QMX Corporate Solutions — will connect virtual and physical events by distributing live meeting content for companies worldwide. As a result, American Express Meetings & Events can offer its clients a one-stop shop for physical and virtual meeting components.

“By combining American Express’ keen understanding of how and when to employ virtual elements with NASDAQ OMX Corporate Solutions’ leading multimedia solutions, meetings owners, presenters and attendees, both virtual and physical, can improve the overall effectiveness of meetings worldwide,” American Express Meetings & Events Vice President and General Manager Issa Jouaneh said in a statement. “Meetings organizers are challenged to reach critical audiences who do not attend in person. The creation of a virtual meetings strategy supported by policy can help companies identify the right opportunities to deploy such tools to drive engagement, reach a wider audience, capture content and achieve the greatest return on investment and experience.”

NASDAQ OMX’s services for American Express Meetings & Events will include managed webcasts and webinars, online video content management, venue and location services, planning and logistics management, virtual meetings executions, online meetings catalogues and production coordination.

“We are proud to be working with American Express Meetings & Events to help their clients reach and engage online audiences,” said Shaun McIver, vice president and global head of Multimedia Solutions at NASDAQ OMX. “Our integrated webcasting and video communications services for the enterprise support customers in over 60 countries. This new endeavor is an ideal fit as we look to support American Express Meetings & Events’ wide range of customer online communications programs around the world.”

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