Active Network Partners with Sonic Foundry to Offer Webcasting for Meetings

Active Network, a San Diego-based provider of cloud-based event management applications, has partnered with video management firm Sonic Foundry to offer webcasting services to associations and meeting professionals, Sonic Foundry announced this week.

The partnership will pair Sonic Foundry's Mediasite Events webcasting solution — which automates the capture, management, delivery, and search of live and on-demand streaming videos, as well as rich media presentations that combine video with slides — with Active Network's Business Solutions portfolio, a technology suite that includes solutions in the areas of strategic meetings management, event marketing, conference management and supplier performance.

"Mediasite Events' webcasting platform and professional services are a great complement to our suite of solutions for the meetings and events industry," said JR Sherman, senior vice president, Business Solutions, at Active Network. "Being able to offer our clients instant access to their event webcasts will help allow them to deepen their engagement with attendees — not just during the meeting, but well after it ends."

Added Justin Jaeck, vice president of Sonic Foundry's Mediasite Events, "Our goal is to add value to when, where and how people meet. We believe the alliance with ACTIVE Network will elevate our event webcasting presence in a growing industry, and help streamline the process of creating online knowledge libraries. Our combined technologies are designed to give meeting and event planners greater flexibility and options to reach a wider audience through hybrid events."