Meetings technology company StarCite has been acquired by Active Network, a San Diego-based provider of cloud-based event management applications, it announced today. StarCite, which specializes in strategic meetings management solutions for corporate clients, will become part of Active Network's new "Business Solutions" division, launched today to create what it calls "an end-to-end global ecosystem for the events industry."
"StarCite has built a solid reputation in the strategic meetings management market which is an excellent complement to the enterprise corporations and small and medium-sized businesses we already serve," said JR Sherman, senior vice president and senior general manager of Active Network's Business Solutions division. "Through this strategic acquisition, we'll be in a position to offer our customers the industry's most robust, fully-scalable technology platform and a broad range of solutions to successfully run events and meetings of all sizes, any level of complexity and across all segments."
According to Active Network, its new Business Solutions division will "expand the definition, scope and purpose of the professional events industry" with the goal of moving meetings and events beyond questions of logistics and spending and toward the concepts of community engagement, branding and customer loyalty.
"Rather than employing a patchwork of technologies and suppliers to manage their professional events, meeting planners and buyers will benefit through the ability to leverage a single provider to track every stage of the customer journey, gain greater access to business intelligence and engage more deeply with their customers," Active Network explained in a statement. "Meetings suppliers should benefit from an expanded audience of meeting planners and buyers across the Active Network global customer base."
The Active Network | Business Solutions technology suite will include ActiveWorks | Conference for large flagship conferences, RegOnline for attendee management solutions, StarCite SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace to connect events with suppliers. For more information, visit www.activeevents.com.