What do meeting planners want? Every day, hotels and destinations struggle with the question. The National Conference Center in Leesburg, Va., however, claims to have the answer, which it's published in a new white paper titled "What Meeting Planners Really Want in Their Service Experience," it announced this week.
Part of the National Conference Center's quarterly "Meeting Discoveries" white paper series, the new paper examines the customer service demands and needs of meeting planners at venues and concludes that the three most important service attributes are: a venue that focuses solely on meetings and events, the ability to build lasting relationships with the venue's staff, and the staff's ability to anticipate a planner's needs.
"We discovered that a conference planning manager is one of the most valued services a venue can offer," said Sarah Vining, marketing manager at The National Conference Center, who authored the white paper based on a survey that was sent to 10,000 meeting planners, as well as in-depth interviews with two of them.
To read the entire white paper, "What Meeting Planners Really Want in Their Service Experience," download it from The National Conference Center's website.