Industry Insiders Report Evidence of Waning Confidence in Live Events

The rise in COVID cases is a setback for meetings, per Northstar's latest Pulse Survey results. 

With a surge in COVID-19 cases in the United States, meeting planner confidence is waning, confirmed Northstar Meetings Group's latest Pulse Survey, which drew 1,160 meeting planner responses from around the world. Fewer are actively booking business; in fact, cancelling or rescheduling has become the primary job function of 60 percent of respondents. And, as more turn toward virtual-meeting platforms, they question whether such events can meet business needs.

These findings are "closely tracking with the situation on the ground," commented industry consultant John Nawn, co-founder of the Event Strategy Network and a Northstar columnist. He recently conducted research for a client on attendees' willingness to travel and meet in-person. "Interest waned as the virus spread, so they cancelled their event for Q3 2020," he noted.

Head to Northstar Meetings Group to see the full results